The iGaming Super Show in Dublin

May 27th, 2011  |  Published in Casino News

Following the successful iGaming Super Show 2010 in Prague, the second event was held Tuesday, May 24th through Thursday, May 26th in Dublin, Ireland. Hosted by publishers of iGaming Business and iGB Affiliate, the show is aimed at vendors, media, affiliates, operators and regulators. There will be multiple conference streams discussing topics such as business strategies and online marketing.

Focus on Customer Acquisition and Retention

The show featured over 100 stands where the online gambling industry will meet to conduct business and networking. The conference was separated into two with the first focusing on marketing and acquisition. The primary topic was the conflict between customer acquisition and retention. Online gaming sites acquire customers from the Internet through search engines and social networking so search engine optimization will be reviewed.

Focus on Trend and Regulation

The second conference discussed trends and regulation within the industry. Topics that were discussed include the seizure of online poker rooms in the United States on April 15th and the impact of Black Friday on business. Additionally, online gambling regulation in Canada, the European Union and Ireland was discussed. Several roundtables were devoted specifically to the situation in the United States.

Sponsors of the Show

There are many big name sponsors of the iGaming Super Show. However, the majority of sponsors are affiliate programs and operators such as, Golden Palace, Bodog Affiliates and Euro Partners. Alderney was the only regulatory body that sponsored the event. Also, the only software provider to sponsor the show is Microgaming. Payment solution provider sponsors include Paysafecard, Entropay, Neteller and Skrill.

Neteller’s Message

Neteller recently distributed an email to all account holders informing them of the upcoming Dublin iGaming Super Show 2011. Also, the affiliate team has explained their plan to increase commissions and easy methods of paying customers. Therefore, by promoting the Neteller service as a secure, reliable payment option in addition to online casino promotions, affiliates would be able to receive two commissions for one referral.

There was also quite a bit of partying occurring at the iGaming Super Show. One of the biggest events was Calvin Ayre’s 50th Birthday Bash which featured hundreds of excited participants partying at the show. Due to the success in 2010, the iGaming Super Show is growing in number of attendees and number of vendors setting up. The show is expected to improve every year in the future.

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An Overview of the London Affiliate Conference 2011

January 4th, 2011  |  Published in Casino Tips

Affiliates advertise online casino sites on a website and drive traffic to them. In return, the affiliate receives a specific commission. Affiliate programs utilize professional marketing and advertising teams while offering regular training for affiliate staff. An excellent method of further training is through conferences, trade-shows and conventions. The leading affiliate conference is the London Affiliate Conference.

Organized each year by iGaming Business, the 2010 conference drew 2,200 affiliates. iGaming Business publishes reputed magazines and journals with the topic being online gambling. In 2011, the London Affiliate Conference will be held between January 27th and January 31st at the Old Billingsgate Market.

On the London Affiliate Conference website you can find a detailed schedule for the conference. The first day of the conference is for registration, networking with other affiliates and even a little partying. The actual business segment begins on January 28th. The 2011 the London Affiliate Conference will introduce an innovative feature to the online gaming community in the form of a roundtable discussion.

Also, all attendees will be able to voice concerns and experiences. Most of the participants are internet marketers so this discussion will give them additional tools to improve their sites and put them ahead of the competition. A new feature this year is Facebook advertisements. With over 500 million global users, Facebook offers limitless possibilities. There will be segments outlining the following:

  • How to setup Facebook Ads and Pages
  • Facebook’s products and services
  • Best practices
  • Facebook’s position on gambling
  • The audience

On January 30th, another segment will discuss Search Engine Optimization in the appropriately titled session, “SEO Surgery.” The experts will review the five best sites in the online gaming industry and break them down to discuss what makes them successful. Additional session include, the value of domain names, Latin America and legal aspects. One of the most important topics is the upcoming European Union’s Privacy and Telecommunications Law which is due in April 2011.

This conference is an excellent training mechanism for new and veteran affiliates. It gives them a chance to learn new practices and innovative techniques, network with other affiliates and experts in the field and let off a little steam. The 2011 conference will be the fifth year it is being held. Each year has more attendees than the previous year which is a good indication of the growing of the affiliate industry.

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