May 27th, 2011 | Published in Casino News
Following the successful iGaming Super Show 2010 in Prague, the second event was held Tuesday, May 24th through Thursday, May 26th in Dublin, Ireland. Hosted by publishers of iGaming Business and iGB Affiliate, the show is aimed at vendors, media, affiliates, operators and regulators. There will be multiple conference streams discussing topics such as business strategies and online marketing.
Focus on Customer Acquisition and Retention
The show featured over 100 stands where the online gambling industry will meet to conduct business and networking. The conference was separated into two with the first focusing on marketing and acquisition. The primary topic was the conflict between customer acquisition and retention. Online gaming sites acquire customers from the Internet through search engines and social networking so search engine optimization will be reviewed.
Focus on Trend and Regulation
The second conference discussed trends and regulation within the industry. Topics that were discussed include the seizure of online poker rooms in the United States on April 15th and the impact of Black Friday on business. Additionally, online gambling regulation in Canada, the European Union and Ireland was discussed. Several roundtables were devoted specifically to the situation in the United States.
Sponsors of the Show
There are many big name sponsors of the iGaming Super Show. However, the majority of sponsors are affiliate programs and operators such as, Golden Palace, Bodog Affiliates and Euro Partners. Alderney was the only regulatory body that sponsored the event. Also, the only software provider to sponsor the show is Microgaming. Payment solution provider sponsors include Paysafecard, Entropay, Neteller and Skrill.
Neteller recently distributed an email to all account holders informing them of the upcoming Dublin iGaming Super Show 2011. Also, the affiliate team has explained their plan to increase commissions and easy methods of paying customers. Therefore, by promoting the Neteller service as a secure, reliable payment option in addition to online casino promotions, affiliates would be able to receive two commissions for one referral.
There was also quite a bit of partying occurring at the iGaming Super Show. One of the biggest events was Calvin Ayre’s 50th Birthday Bash which featured hundreds of excited participants partying at the show. Due to the success in 2010, the iGaming Super Show is growing in number of attendees and number of vendors setting up. The show is expected to improve every year in the future.