Bodog Online Gaming Exiting from U.S. Market

August 3rd, 2011  |  Published in Casino News

Owned by Calvin Ayre, the Bodog gaming brand has been an institution in the online gambling marketplace for many years. The casino used to operate through the Morris Mohawk Gaming Group (MMGG) from Kahnawake. Bodog’s most recent announcement to let their current license with MMGG expire at the end of 2011 has taken the online gambling industry by surprise. No license with the gaming group equates to an exit from the U.S. gambling market.

Focusing on the United Kingdom

It is evident that the primary focus of the Bodog brand will be on the United Kingdom and other emerging markets in Asia and Europe. Philippine-based brand, Bodog88 has already been established and is a leading brand in Asia. During the third week of July 2011, the company announced it had received a license from the U.K. Gambling Commission.

Building Credibility

During that time the CEO of Bodog UK stated that the license shows trust and credibility to the Bodog brand. As a result of the trust, new customers will be drawn to the brand while attracting the best talent in the industry to work for the organization. To reap the most benefits of the U.K. license, the company must eliminate any negative connotations that may have arisen from the events that occurred on Black Friday.

MMGG Launching its Own Brand

Beginning January 12th, 2011, customers will be unable to access any Bodog brand website. In a recent statement from the casino, the understanding is that the MMGG will implement and launch its own brand under the Kahnawake Gaming Commission in 2012. Therefore, Bodog players will be able to transfer their funds to this new casino or withdraw them.

The Final Statement

The statement to their players ended, “This decision presents a fresh direction for the Bodogbrand.com as it looks to create a new chapter in its history. The move will enable the Bodog brand to continue its growth and expansion and maintain its position as the world’s largest gaming brand.”

Pushed out of the U.S.

This decision certainly was not easy. Essentially the U.S. forced the company to withdraw from the market. The passage of the UIGEA terminated Bodog’s U.S.-based operations and sold the business to MMGG while preserving the brand name. This was followed by a lengthy legal battle for patent infringement which was settled out of court.

Bodog have been a major player in the U.S. gambling market. Many players will be sad to see the company eliminate its presence from the country. Hopefully once online gambling is legalized in the U.S., Bodog will return.

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