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Boyd Gaming is implementing a nationwide multi-property player loyalty program into all of its casinos. The old program used at the Gold Coast, Sam’s Town and the Orleans will be replaced by B Connected. All points and benefits registered under the old program will be transferred.

Reason for Change

The change gives the company a more streamlined program with consistent rules and the customer reaping the benefits by being able to gamble at any Boyd location and collect points. Boyd Gaming currently owns 13 properties across the United States, all of which will be on board with the B Connected player loyalty program.

The Program

There are three levels to B Connected, each with different rewards and benefits. These include Ruby, Sapphire and Emerald memberships. All three memberships benefit from discounted rooms at all locations with the higher level status receiving larger rate reductions.

Another great feature is the B Connected iPhone and iPad app. Users can view point balances in real time, exclusive offers for members and receive personalized messages. Also players can view casino news, event information, schedules, dining and gaming specials, utilizing the slot search feature, a Boyd Gaming locator and make hotel reservations.

An additional helpful feature of the B Connected program is the online community created exclusively for loyal customers. Although launched only last year, the community has over a quarter of a million registered users. With online access, users have the ability to personalize their home page, update account information, view Las Vegas sites with the Boyd Gaming webcam network and all other features included in the iPhone app.

The Slot Search

Of these features, the most interesting and advanced is the ability to search for specific slot machines. On their website or from your phone, you can fill out a form with a drop down box listing all properties, denomination from $0.01 games to $500, the game type such as keno and reel and the specific game name. From 10 Carat to Zulu Dawn Progressive there are literally hundreds of options.

With the implementation of B Connected, Boyd Gaming is setting the industry standard with a centralized loyalty program. This is advantageous for the customer as they are able to use their card at locations closest to them and accumulate points. It’s also beneficial for the casino because they are one of the first to institute this technology. In time, all casinos will utilize a consolidated player loyalty program; until then Boyd Gaming is at the forefront of their industry.